Digital marketing on destination sustainability Study case: Romanian Ecotourism

Marketing and publicity have played a very significant role in promoting touristic destinations. Over the years, destinations promoted in papers, magazines and even movies, have become more and more crowded. This phenomenon even happened to the extent that it threatens the local environment and the...

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Bibliographic Details
Main Authors: Teodorov Alexandru Valentin, Muresan Manuela Liliana, Dinu Diana Mariana, Dinu Alexandra Cristina
Format: Article
Language:English
Published: Sciendo 2020-07-01
Series:Proceedings of the International Conference on Business Excellence
Subjects:
Online Access:https://doi.org/10.2478/picbe-2020-0082