INTERNATIONAL MARKET EXPANSION BY THE POLISH FOOD INDUSTRY: REASONS, STRATEGIC GOALS AND METHODS

INTERNATIONAL MARKET EXPANSION BY THE POLISH FOOD INDUSTRY: REASONS, STRATEGIC GOALS AND METHODS

The paper discusses the directions of a global expansion of the Polish food industry companies and examines their strategic goals, motivations and methods of entering the foreign markets. The discussion is based on the quantitative research, conducted in 2018, among 250 Polish food companies selecte...

Full description

Bibliographic Details
Main Author: Katarzyna Szymczyk
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2020-12-01
Series:International Journal for Quality Research
Subjects:
food industry
foreign markets
internationalisation
management
Online Access:http://ijqr.net/journal/v14-n4/14.pdf

Similar Items

Similar Items