INTERNATIONAL MARKET EXPANSION BY THE POLISH FOOD INDUSTRY: REASONS, STRATEGIC GOALS AND METHODS
The paper discusses the directions of a global expansion of the Polish food industry companies and examines their strategic goals, motivations and methods of entering the foreign markets. The discussion is based on the quantitative research, conducted in 2018, among 250 Polish food companies selecte...
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| Format: | Article |
| Language: | English |
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Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2020-12-01
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| Series: | International Journal for Quality Research |
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| Online Access: | http://ijqr.net/journal/v14-n4/14.pdf |