Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar
Nation branding is crucial in order to attract investment, boost exports and attract tourists and talented workforce. Nation branding stands between public diplomacy and economic benefits. An adequate policy of Nation Branding-based on a positive, credible and economically reliable image-can be able...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.1515/picbe-2017-0063 |