Die relatiewe belangrikheid van verskillende evalueringskriteria by die koop van 'n passasiersvoertuig: 'n Vergelykende studie van mans en vroue
A number of studies revealed that the role of women both as influencer and independent decision-maker is becoming increasingly important in the buying decision involving the purchase of a passenger vehicle. In today's highly competitive South-African motor vehicle market it is becoming vital th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1988-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/969 |