Identifying Antecedents and Consequences of Customer Satisfaction in the Full-Service Airline Industry
This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers. The population of this study was individuals who had used Garuda Indonesia airways by distribut...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2019-09-01
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| Series: | Jurnal Manajemen |
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| Online Access: | http://ecojoin.org/index.php/EJM/article/view/586 |