What is the Value of Experimentation and Measurement?
Abstract Experimentation and Measurement (E&M) capabilities allow organizations to accurately assess the impact of new propositions and to experiment with many variants of existing products. However, until now, the question of measuring the measurer, or valuing the contribution of an E&M cap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2020-05-01
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| Series: | Data Science and Engineering |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s41019-020-00121-5 |