APPLIED STUDY OF THE COMPETITIVE FUNCTION IN THE AUTOMOTIVE INDUSTRY

The following paper features a scenario that presupposes the development of primary market research that focuses at first on qualitative research methods and follows afterwards with the utilization of quantitative research methods that are representative (this in order to be able to extrapolate the...

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Bibliographic Details
Main Author: Mihai Octavian Naghiu
Format: Article
Language:English
Published: AcademicPres 2016-12-01
Series:Agricultura
Subjects:
Online Access:http://journals.usamvcluj.ro/index.php/agricultura/article/view/12688