A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation
This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. In...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2016-04-01
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| Series: | Forests |
| Subjects: | |
| Online Access: | http://www.mdpi.com/1999-4907/7/5/92 |