Export intensity and strengths perceived in the marketing strategy: A perspective based on Spanish export companies’ experience
Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix. Design/methodology: Through a questionnaire to 64 export Spanish companies and the litera...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2016-11-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/777 |