MODERATING EFFECT OF NATIONAL CULTURE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE: AN EVIDENCE FROM SERBIA

This research paper aims to investigate how does national culture moderates relationship between entrepreneurial orientation and business performance of small firms. Investigation is conducted on 180 firms from construction sector in Serbia. Colected data were analzied by using hierarchial lin...

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Bibliographic Details
Main Authors: Želimir Petrović, Svetlana Vukotić, Jugoslav Aničić, Nebojša Zakić
Format: Article
Language:English
Published: KD Mapro 2015-10-01
Series:Journal of Process Management. New Technologies
Subjects:
Online Access:http://www.japmnt.com/images/Volume%203/Issue%204/13.%20MODERATING%20EFFECT%20OF%20NATIONAL%20CULTURE%20ON%20THE%20%20%20%20RELATIONSHIP%20BETWEEN%20ENTREPRENEURIAL%20ORIENTATION%20AND%20BUSINESS%20PERFORMANCE%20%20%20%20AN%20EVIDENCE%20FROM%20SERBIA.pdf