MARKET ENTRY STRATEGIES: CASE OF MOBILE PHONES COMPANIES FROM THE REPUBLIC OF MOLDOVA

Emerging markets are characterized by great uncertainties in the business environment, which can cause unpredictable consequences. Therefore, foreign investors must take a number of important decisions when entering these markets, such as entering at the right time, diversifying enough, launching p...

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Bibliographic Details
Main Author: Dragoş DUCA
Format: Article
Language:English
Published: Academy of Sciences of Moldova 2016-01-01
Series:Akademos: Revista de Ştiinţă, Inovare, Cultură şi Artă
Subjects:
Online Access:http://akademos.asm.md/files/Strategii%20de%20intrare%20pe%20piata%20cazul%20companiilor%20de%20telefonie%20mobila%20din%20RM.pdf