RECOMMENDER SYSTEMS IN E-COMMERCE APPLICATIONS

One of the major problem with online shopping is finingd the right product, because finding the right product presumes that we know its name, but in most cases it is not so. For this reason the users need help in the process of online searching/shopping. Recommender systems have became a popular tec...

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Bibliographic Details
Main Authors: Gyöngyvér KOVÁCS, Mihai-Constantin AVORNICULUI, Botond BENEDEK
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2016-12-01
Series:Management Intercultural
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/MI_37_36.pdf