Ranking factors affecting the packing of saffron from the perspective of consumers
Packaging is a tool for recognition and differentiation of product and it plays a crucial role in consumers' purchasing decisions, and it can be used to create competitive advantages. Saffron is one of the most important agricultural crops in Iran and its packaging in accordance with consumer d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Torbat Heydarieh
2017-06-01
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| Series: | Zirā̒at va Fanāvarī-i Za̒farān |
| Subjects: | |
| Online Access: | http://saffron.torbath.ac.ir/article_42371_7cc25faaeee3b47504c105aa66466b24.pdf |