Psychological determinants of consumer acceptance of personalised nutrition in 9 European countries.

To develop a model of the psychological factors which predict people's intention to adopt personalised nutrition. Potential determinants of adoption included perceived risk and benefit, perceived self-efficacy, internal locus of control and health commitment.A questionnaire, developed from expl...

Full description

Bibliographic Details
Main Authors: Rui Poínhos, Ivo A van der Lans, Audrey Rankin, Arnout R H Fischer, Brendan Bunting, Sharron Kuznesof, Barbara Stewart-Knox, Lynn J Frewer
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4204923?pdf=render