The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South Africa.
SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty levels and generally improve the livelihood of a society. SMMEs nonetheless encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business mana...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_11_vol_6__1__2017.pdf |