The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice

The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice

The Tensions of Strategic Communication Decision-Making (TSCD) is introduced as an applied theory describing the way decision-makers experience a risk or crisis and prioritize their strategic communication responses to maintain positive relationships with their publics. Relational Dialectics Theory...

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Bibliographic Details
Main Author: Robert S. Littlefield
Format: Article
Language:English
Published: Nicholson School of Communciation and Media 2020-11-01
Series:Journal of International Crisis and Risk Communication Research
Subjects:
strategic communication
risk and crisis communicaiton
decision-makers
dialectical tensions
Online Access:https://stars.library.ucf.edu/jicrcr/vol3/iss2/4
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spelling doaj-78d60cdd8ab0463cb6d06ec92a1e2fee2021-01-03T20:25:21ZengNicholson School of Communciation and MediaJournal of International Crisis and Risk Communication Research2576-00172576-00252020-11-013221124210.30658/jicrcr.3.2.4The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and PracticeRobert S. Littlefield0https://orcid.org/0000-0003-3451-4563University of Central FloridaThe Tensions of Strategic Communication Decision-Making (TSCD) is introduced as an applied theory describing the way decision-makers experience a risk or crisis and prioritize their strategic communication responses to maintain positive relationships with their publics. Relational Dialectics Theory is applied to illustrate how tensions between organizations and publics influence communication decisions. The strategic messages used by the World Health Organization regarding the Zika virus mega-crisis provide a backdrop illustrating how TSCD is enacted. Theoretical and practical implications for decision-making suggest that TSCD contributes to a more robust understanding of how the changing context in a crisis prompts the prioritization of strategic messages.https://stars.library.ucf.edu/jicrcr/vol3/iss2/4strategic communicationrisk and crisis communicaitondecision-makersdialectical tensions
collection DOAJ
language English
format Article
sources DOAJ
author Robert S. Littlefield
spellingShingle Robert S. Littlefield
The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
Journal of International Crisis and Risk Communication Research
strategic communication
risk and crisis communicaiton
decision-makers
dialectical tensions
author_facet Robert S. Littlefield
author_sort Robert S. Littlefield
title The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
title_short The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
title_full The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
title_fullStr The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
title_full_unstemmed The Tensions of Strategic Communication Decision-Making: An Exploratory Examination of Theory and Practice
title_sort tensions of strategic communication decision-making: an exploratory examination of theory and practice
publisher Nicholson School of Communciation and Media
series Journal of International Crisis and Risk Communication Research
issn 2576-0017
2576-0025
publishDate 2020-11-01
description The Tensions of Strategic Communication Decision-Making (TSCD) is introduced as an applied theory describing the way decision-makers experience a risk or crisis and prioritize their strategic communication responses to maintain positive relationships with their publics. Relational Dialectics Theory is applied to illustrate how tensions between organizations and publics influence communication decisions. The strategic messages used by the World Health Organization regarding the Zika virus mega-crisis provide a backdrop illustrating how TSCD is enacted. Theoretical and practical implications for decision-making suggest that TSCD contributes to a more robust understanding of how the changing context in a crisis prompts the prioritization of strategic messages.
topic strategic communication
risk and crisis communicaiton
decision-makers
dialectical tensions
url https://stars.library.ucf.edu/jicrcr/vol3/iss2/4
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