Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi
The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference. This research aims to investigate this issue using path analysis. Sample i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2009-09-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/704 |