Investigating the Determinants and Barriers of Purchase Intention of Innovative New Products
The purpose of this study was to examine the purchase intention of innovative new product (e.g., Galaxy Fold) by integrating behavioral reasoning theory (BRT) to the theory of reasoned action (TRA) and theory of planned behavior (TPB) to test the relative influence of reasons for and reasons against...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-01-01
|
| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/2/740 |