Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook
Nonprofits continually seek innovative ways to connect with donors. Giving online has changed dramatically in the last decade. While giving online has been accepted by donors as a legitimate tool for giving, the use of social media as a tool for fundraising has not yet become commonplace. The cur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2016-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Fleck.pdf |