The impact of social network marketing on consumer purchase intention in Pakistan: A study on female apparel
The main objective of this study is to explore and investigate the impact of social network marketing on purchase intention of female’s consumers in fashion apparel and how it is affected by mediating role of brand engagement and consumer motivation. Deductive approach is used to determine the varia...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-04-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_85.pdf |