The Social Value of Public Relations in the Romanian Book Sector

The aim of the present article is to identify the social and cultural value of Public Relations in the Romanian book sector. Our approach overpasses the functionalist perspective of Public Relations as an organizational discipline and considers Public Relations as a discipline that institutionalizes...

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Bibliographic Details
Main Author: Raluca Moise
Format: Article
Language:English
Published: University of Bucharest Publishing House 2016-03-01
Series:Styles of Communication
Subjects:
Online Access:https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6OWM2YjI5YjQ4OGZiNzdh