Syariah Branding; Komodifikasi Agama Dalam Bisnis Waralaba Di Era Revolusi Industri 4.0
This paper presents the phenomenon that develops in society, related to the existence of religious commodification in business, namely the labeling of "Syari'ah" as a medium to attract customer loyalty in the era of industrial revolution 4.0. The labeling of "Syari'ah"...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Agama Islam Negeri (IAIN) Salatiga
2019-07-01
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| Series: | Inferensi Jurnal Penelitian Sosial Keagamaan |
| Subjects: | |
| Online Access: | https://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/2415 |