Synthesizing a Working Definition of “Mass” Media
Media scholars as well as the public frequently use the terms “mass communication” and “mass media”, but the meaning of these terms is often ambiguous. While it is assumed that everyone knows what these terms mean, the few scholars who attempt to define these terms struggle to capture the essence of...
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| Format: | Article |
| Language: | English |
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Review of Communication Research
2013-01-01
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| Series: | Review of Communication Research |
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| Online Access: | http://www.rcommunicationr.org/index.php/articles/volume1-2013/viewdownload/12-volume-1-2013/4-potter-w-j-2013-synthesizing-a-working-definition-of-mass-media |