Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt; font-family: 'Times New Roman', serif;" lang="EN-US">Marketers have paid a huge price for their inability to decipher which trend has...

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Bibliographic Details
Main Authors: K. Prakash Vel, Collins Agyapong Brobbey, Abdalrhman Salih, Hafsa Jaheer
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2015-12-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3079