Multiple Correspondence and Hierarchical Cluster Analyses for the Profiling of Fresh Apple Customers Using Data from Two Marketplaces

Multiple Correspondence and Hierarchical Cluster Analyses for the Profiling of Fresh Apple Customers Using Data from Two Marketplaces

Purchase behavior and preferences for consumers of fresh apples were investigated using a consumer survey conducted at a special-event apple market. Survey respondents were asked to list apple cultivars they had purchased at the retail market and the special-event market. The special-event market of...

Full description

Bibliographic Details
Main Authors: Masoumeh Bejaei, Margaret A. Cliff, Amritpal Singh
Format: Article
Language:English
Published: MDPI AG 2020-07-01
Series:Foods
Subjects:
multiple correspondence analysis
hierarchical cluster analysis
market segment
customer profile
apple cultivar
consumer survey
Online Access:https://www.mdpi.com/2304-8158/9/7/873

Internet

https://www.mdpi.com/2304-8158/9/7/873

Similar Items