Adapted strategic plannig model applied to small business: a case study in the fitness area
The strategic planning is an important management tool in the corporate scenario and shall not be restricted to big Companies. However, this kind of planning process in small business may need special adaptations due to their own characteristics. This paper aims to identify and adapt the existent mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2012-06-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/716 |