Website Quality and Purchase Intention: The Role of Participation, E-Wom, and Trust
The purpose of this study is to find out the relationship between website quality, participation, electronic word of mouth, and trust to purchase intention in hospitality industry, particularly in the hotel industry. As far as the authors knowledge, the study about booking intention directly from ho...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2020-12-01
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| Series: | AFEBI Management and Business Review |
| Subjects: | |
| Online Access: | http://journal.afebi.org/index.php/ambr/article/view/324 |