The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry
<p>Social media has gained significant popularity in the modern era, as people are spending an increasing amount of time over platforms like Facebook, Twitter and Instagram. This has instigated the organizations to amend their marketing communication techniques and to invest in the development...
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| Format: | Article |
| Language: | English |
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EconJournals
2019-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/8060 |