The Influence of Costumers’ Personal Characteristics on their Satisfaction with the Food Industry
The subject of this research is the influence of numerous factors and variables on customer satisfaction, which is one of the main factors of the company’s competitiveness. The objective of the study, therefore, is to ascertain which factors and variables influence customer satisfaction and, as a re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2018-12-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/311.pdf |