APLIKASI SPOKES-CHARACTERS DALAM KAITAN DENGAN MEREK PRODUK

Advertisement by using spokes-characters have potency to alter the choice of consumer brand with the compared to bigger impact which do not use the spokes-character. A lot of producer which hence spokes-character to increase assess to sell from a product. Spokes-Characters experience of the evolutio...

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Bibliographic Details
Main Author: Caroline Widjoyo
Format: Article
Language:English
Published: Petra Christian University 2004-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16341