The Prediction of Customer Repurchasing Behavior (Case: An Internet Service Provider)
This article develops a theoretical structural model representing the repurchase behavior so that it can measure the repurchase index. The basic model was the European customer satisfaction index that is developed here by adding two latent variables: advertisement as an independent variable and repu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28559_8ec860e8e4b9f1dbcfe3a7a2ad77fc8b.pdf |