Public Responses Towards Camera-Embedded Digital Signage Advertising
This study proposes a measurable scale to gauge advertising effectiveness of digital signage. Gender study was performed on the constructs to supplement the findings. “Engagement” and “Involvement”, two well-known constructs were used to find out the advertising effectiveness using digital signage....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Padang
2019-05-01
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| Series: | JOIV: International Journal on Informatics Visualization |
| Subjects: | |
| Online Access: | http://joiv.org/index.php/joiv/article/view/243 |