A Composite Strategy for the Legal and Ethical Use of Data Mining
An increasingly popular business practice, data mining provides for the extractionof information from existing data to identify trends such as consumerpurchasing practices and can foster greater efficiency in companies’ marketingefforts. There are corresponding costs associated with data mining, asw...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International School for Social and Business Studies
2012-01-01
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| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | http://www.issbs.si/press/ISSN/2232-5697/1_27-43.pdf |