Knapsack-Based Reverse Influence Maximization for Target Marketing in Social Networks

Knapsack-Based Reverse Influence Maximization for Target Marketing in Social Networks

With the dramatic proliferation in recent years, the social networks have become a ubiquitous medium of marketing and the influence maximization (IM) technique, being such a viral marketing tool, has gained significant research interest in recent years. The IM determines the influential users who ma...

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Bibliographic Details
Main Authors: Ashis Talukder, Md. Golam Rabiul Alam, Nguyen H. Tran, Dusit Niyato, Choong Seon Hong
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Influence maximization
reverse influence maximization
target marketing
target marketing cost
social network
Online Access:https://ieeexplore.ieee.org/document/8681423/

Internet

https://ieeexplore.ieee.org/document/8681423/

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