Purchase decision-making is modulated by vestibular stimulation

Purchase decision-making is modulated by vestibular stimulation

Purchases are driven by consumers’ product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making. CVS is an effective non-invasive brain stimulation method, which activates vestibular an...

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Bibliographic Details
Main Authors: Nora ePreuss, Fred eMast, Gregor eHasler
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-02-01
Series:Frontiers in Behavioral Neuroscience
Subjects:
Neuromodulation
insula
caloric vestibular stimulation
desirability
purchase decision-making
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnbeh.2014.00051/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fnbeh.2014.00051/full

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