IMPACT OF HEDONIC AND UTILITARIAN SHOPPING MOTIVE ON ONLINE PURCHASE DECISION
The change in technological area all over the world has changed the concept of information and communication. The use of internet for commercial purposes gave rise to the existence of the electronic commerce (e-commerce) phenomenon. Online shopping or e-shopping is a form of electronic commerce whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Moldova
2019-03-01
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| Series: | CSIE Working Papers Series |
| Subjects: | |
| Online Access: | https://csei.ase.md/wp/files/issue11/WP_ISSUE_11_VAR.pdf |