STRATEGIJSKA ULOGA PR U SPORTU

PR in the modern world are developed with rapid speed and become important aspect of strategic management. Modern menagers are very interesting in PR and they observe that there is not successful strategy without experiance theory and practice in PR. The goals must be defined, basic phylosophy to, a...

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Bibliographic Details
Main Author: Duško Tomić
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2005-05-01
Series:Sport Mont
Subjects:
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_Maj_2005_Tomic_109-113.pdf