The importance of social networks for the SME’s innovation potential in Industry 4.0

Social network usage is a prerequisite for the functioning of companies and their competitiveness. The level, focus of their usage, and link with the company process are important. This research focuses on SMEs, how they use social networks, and how this affects their innovation potential. The study...

Full description

Bibliographic Details
Main Authors: Přemysl Písař, Andrea Tomášková
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-08-01
Series:Innovative Marketing
Subjects:
EU
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13850/IM_2020_03_Pisar.pdf