Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Faheem Gul Gilal,1 Jian Zhang,1 Naeem Gul Gilal,2 Rukhsana Gul Gilal3 1Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, People’s Republic of China; 2School of Management, Huazhong University of Science and Technology, Wuhan, Hubei 4...

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Bibliographic Details
Main Authors: Gilal FG, Zhang J, Gilal NG, Gilal RG
Format: Article
Language:English
Published: Dove Medical Press 2018-04-01
Series:Psychology Research and Behavior Management
Subjects:
Parent’s airline passion
child’s airline passion
emotional contagion
geographical distance
moderated moderated mediation
Online Access:https://www.dovepress.com/association-between-a-parents-brand-passion-and-a-childs-brand-passion-peer-reviewed-article-PRBM

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https://www.dovepress.com/association-between-a-parents-brand-passion-and-a-childs-brand-passion-peer-reviewed-article-PRBM

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