The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters

Text messaging health promotion projects continue to proliferate due to their relative low-cost, simplicity, non-intrusiveness, and proven effectiveness in several randomized controlled trials. In these past trials, participants have typically been recruited through traditional means, rec...

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Bibliographic Details
Main Authors: Lim, Megan S C, Wright, Cassandra, Hellard, Margaret E
Format: Article
Language:English
Published: JMIR Publications 2014-11-01
Series:JMIR mHealth and uHealth
Online Access:http://mhealth.jmir.org/2014/4/e40/