Chatbots for Brand Representation in Comparison with Traditional Websites

<p class="0abstractCxSpFirst">Chatbots have gained enormous popularity in recent years. IT giants such as Microsoft, Google and Facebook have taken an interest in automated conversations. Messaging apps like WhatsApp and Facebook Messenger are playing an increasingly important role i...

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Bibliographic Details
Main Authors: Johannes Kühnel, Markus Ebner, Martin Ebner
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2020-11-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
Online Access:https://online-journals.org/index.php/i-jim/article/view/13433