The Impact of Corporate Culture on Public Relations in Japan: A Case Study Examining Tokyo Electric Power and Toyota
Employing a case study approach, this article examines the impact of Japanese corporate culture on public relations crisis response, using Tokyo Electric Power’s handling of the Fukushima-Daiichi nuclear power plant disaster in 2011 and Toyota’s management of a brake recall issue in 2010 as examp...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2012-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2012Batyko.pdf |