Marketing strategy of apparel and textile cluster in southwest region of Bulgaria
This paper provides an analysis of marketing activities and marketing organization of the Southwest apparel and textile cluster in Bulgaria. The first section of the paper gives an overview of the organization and functioning of the cluster. The second section focuses on the cluster marketing, analy...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2016-08-01
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| Series: | Acta Universitatis Lodziensis. Folia Oeconomica |
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| Online Access: | https://czasopisma.uni.lodz.pl/foe/article/view/315 |