A NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS

<p>There has been almost 20 years since science of marketing has developed in Mongolia and there has been significant progress in acquiring and using it. Business companies’ leadership have become aware of the importance of this science and see marketing as business philosophy and understand t...

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Bibliographic Details
Main Author: Boldbaatar G
Format: Article
Language:English
Published: Mongolian Academy of Sciences 2018-01-01
Series:Proceedings of the Mongolian Academy of Sciences
Subjects:
Online Access:https://www.mongoliajol.info/index.php/PMAS/article/view/928