Social Media Marketing – from Tool to Capability
Whereas the application of social media marketing has been trending in business, the theoretical research that analyses the phenomenon of social media marketing is to some extent lagging behind. In practice, social media marketing is often viewed as a customer relationship management (CRM) tool or t...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-06-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
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| Online Access: | https://doi.org/10.1515/mosr-2018-0009 |