GUIDANCE MAGAZINES FOR WOMAN: CRISIS, STAGNATION, OR DEVELOPMENT

GUIDANCE MAGAZINES FOR WOMAN: CRISIS, STAGNATION, OR DEVELOPMENT

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Female press is a broad segment of the press market. Some publications touch many topics, such as monthly "Claudia", while others are dedicated to one specific field of everyday life, e.g., "My cooking" ("Moje gotowanie") or "I have a baby" ("Mam dziecko&...

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Bibliographic Details
Main Author: Olga Dąbrowska-Cendrowska
Format: Article
Language:English
Published: Vilnius University 2015-10-01
Series:Respectus Philologicus
Subjects:
such as monthly Claudia
while others are dedicated to one specific field of everyday life
e.g.
My cooking (Moje gotowanie) or I have a baby (Mam dziecko). Regardless of the release profile of the magazine
the press offer is addressed to women and based on the transmission of different types of advice adjusted to the prospective target group. Due to this offer
female readers can cope with all their problems and find answers to all the questions. The commercialization of the media is leading to the deepening of segmentation of female magazines
the goal of which is to reach the widest possible audience and achieve satisfactory results of the copy sales. This article attempts to answer the question what conditions the guidance bi-weekly and the guidance monthly magazines for women issued by companies with foreign capital
such as: Bauer Media Poland
Edipresse Poland
Female Press
Corporate Counselling
Segmentation
Commercialization of the Media
Online Access:http://www.rephi.knf.vu.lt/images/28_33/II_16_Dabrowska.pdf

Internet

http://www.rephi.knf.vu.lt/images/28_33/II_16_Dabrowska.pdf

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