Attitudes, Opinions and Behavior of Managers on Application of Ecological Marketing in their Business - Testing Hypotheses - Case Study:Brasov County
This paper presents results of a quantitative research which studies the attitudes, opinions and behavior of managers of companies in Brasov on application of ecological marketing in their business. The research method used is a sample survey based. Research objectives are considering to determine...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2014-06-01
|
| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/bulletin/2014/Series_V/BULETIN%20V%20PDF/07_FUNARU%20M.pdf |