Customer Ranking Model for Project Businesses: A Case Study from the Automotive Industry
For technology-orientated enterprises that operate project-based businesses, the goal-oriented allocation of scarce marketing resources has great potential to help consolidate their competitive position. An important precondition for goal-oriented management is the identification of the most valuabl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-03-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/58454 |