Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign
Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applicati...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Finance and Management, Warsaw; Vistula University
2010-10-01
|
| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/175 |